The founders of BE NATURAL possess a unique advantage in the Brazilian medicinal cannabis market – a solid scientific foundation and careers in the pharmaceutical and sustainable agriculture sectors, which reinforce the values of quality and applied technology in their products.

Ricky Wu is a biologist by training from the São Camilo University Center, with an MBA in Hospital Administration from the same institution. His career has been built in renowned institutions in various sectors, such as Fleury, Toyota, and Bayer. Ricky believes in the potential of medicinal cannabis due to its similarities with various therapies in traditional Chinese medicine.

Felipe Munier is a pharmacist graduated from Mackenzie Presbyterian University, with an MBA in Digital Business from USP/Esalq. His career has focused on the pharmaceutical and agribusiness industries, working in quality and R&D areas at companies such as Eurofarma and Bayer. Felipe began his journey in the world of medicinal cannabis in 2019, seeking alternatives to improve his grandfather's quality of life in the treatment of Alzheimer's disease - in this journey, he realized how complicated it was to gain access to treatment with quality products, with consistency and without bureaucracy.

Together, the passion for bringing solutions that improve people's quality of life and the entrepreneurial spirit of the founders make BE NATURAL have innovation, quality, and a genuine concern for the well-being of its consumers in its DNA.